Posted on May 25, 2006 by Richard Ziade

Introducing : Unobtrusive Sidenotes

We're pleased to announce the first of hopefully many tools, experiments and ideas out of the arc90 lab. This one is really cool. It's a dead simple way to include color-coded sidenotes in your blog or web page. What are sidenotes you ask? They're like footnotes, except cooler. They're color-coded against highlighted text and sit alongside the main body of text rather than at the bottom. This is partly inspired by a brief experiment The Atlantic Monthly did about a year ago with an article by David Foster Wallace. It's available in PDF format for download.

Installation of the script requires virtually zero coding skills. Simply download the code, drop in the javascript tag reference and CSS and the tool does the rest. Be sure to check it out over at the lab. You'll find full instructions and examples there.

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Posted on May 24, 2006 by Richard Ziade

Welcome to Blog.arc90.com

We're not sure how you got here but thanks for visiting. My name is Richard Ziade (sole proprietor of www.basement.org) and I'm a lead strategist and partner at Arc90.

Arc90 is a strategic design and technology consulting firm based in New York City. Our primary focus is bringing all the great ideas and concepts that have arisen (and continue to arise) out of Web 2.0 to our clients. Whether you want to redefine your customer-facing product or improve how information flows within your Enterprise, Arc90 has the team to deliver the ideas and solutions to help you get there. Arc90’s ingredients are part technologists, part business analysts, and part architects that share one common trait: a passion for creating powerful and game-changing experiences on the Web.

Now that we’ve gotten the shameless plug out of the way, welcome to blog.arc90.com. Here we’ll share our thoughts, opinions and ideas with the community. Along with our lab (located at lab.arc90.com), we’ll be giving the world a glimpse of how we think and work while sharing our ideas, tools and experiments with the community.

We hope you’ll subscribe to both the blog and lab and visit often. And more importantly, we hope you’ll talk back. 

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