“Innovation”
The word is probably a front-runner for Most Abused Marketing Term. Is there any phrase more inane than “business innovation”? The term is so badly overused (and misused) that it’s taken on that wrong kind of buzz.
Rather than talking the talk about being innovative, the best way to be innovative is to do something innovative. We’ve tried to create that culture here at Arc90. While we can yammer on all day about how innovative we are, our Lab is our attempt to actually walk the walk.
To feed our own curiosity, we’re always looking around us for inspiration and motivation on how we can better innovate, but more importantly establish a culture where innovation can thrive. In that spirit, we’ve created a place where we’ll be sharing innovative ideas, products, articles, thoughts…just about anything that can inspire and motivate us.
It’s called the Cult of Innovation. It’s mainly a place where we’ll point the way to all things innovative. Yes, the “cult” part of the name is a little, well, cult-ish. Don’t let that scare you away. This is the good kind of cult.
Wikipedia defines “cult” as “a group whose beliefs or practices could be considered strange or sinister.” Let’s lop off the “sinister” part of the definition. Anyone that innovates breaks new ground and challenges the status quo. So “strange” may not be that off-base. It’s all about the undiscovered. The “out of left field” stuff. We hope you’ll enjoy the Cult as much as we’ve enjoyed seeking out and sharing the innovative things we’ve found.
If you’ve got anything you think is worth sharing on the Cult, don’t hesitate to share it with us. You can also follow the Cult on Twitter at @c_o_i.