I’ve been using my iPad a lot of late. I find myself in Safari probably 70% of the time. As my habits have settled in, I’m suffering from a mildly acute level of frustration with a lot of little things. Mind you, I’m ecstatic that I can lounge around and surf the Web on it, but various aspects of the browsing experience just don’t feel right.
“He’s got too much baggage.”
When we design within a new arena that represents a dramatic shift in interaction, we can’t help but carry forward our own biases and prejudices about how things can or should work. For the past twenty years, we’ve been staring at…windows. Windows that open, close, expand and minimize. It’s probably the single most dominant metaphor in OS interface design today.
When you open Safari on the ipad, its lineage is fairly obvious:
Safari inherits a classic window trait: controls and a healthy slab of chrome along the top. For Safari’s ancestry, this made a lot of sense. We “grab” windows with a mouse pointer to drag them around. Also, from a visual perspective, we tend to title and provide “top level” controls along the top-most pane.
On the iPad, you can’t do any of those things. No resizing or minimizing. Even closing a window amounts to closing the entire application.
Another challenge the iPad has to overcome is mimicking input devices like a keyboard right on the screen. When we focus in on a search or URL box, the iPad pulls up a keyboard along the bottom portion of the screen. Unlike a physical keyboard (which requires zero visual focus for me) the iPad keyboard is a bit more challenging. I find myself splitting my focus between typing on the keyboard and checking what I’m typing up top. It isn’t helpful to have your text so far away from the virtual keyboard:
Is there better way? Interestingly, once we shed the characteristics of typical OS interfaces, we find new opportunities. To reboot the design of the iPad’s browser interface, we should focus first on how we physically handle the device. I want an experience that takes advantage of where my hands are 90% of the time and provides feedback to what I’m doing that is within my line of sight. While having controls at the top of the browser “window” (it’s hardly a window anymore on the iPad) feels familiar, the main reason it doesn’t work so well is that the key controls are far away. Bookmarks, tabs and the URL bar are nowhere near what I would call the “hot zones”: where our hands grip an iPad:
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I most often grip my iPad on the sides – whether portrait or landscape. When I’m ready to change pages or type a new URL, I anchor it on one of my hands for a better grip (usually my left, since I’m right-handed) and press a button with my right. It’s not awful but it’s also not ideal.
Bring on the Edge SwipeTM
One possible approach is to do the following:
- Get rid of the chrome up top altogether (the actual Web page reclaims that real estate – a good thing).
- Recognize an edge swipe: it’s essentially a swipe off the edge of the iPad window (either left or right) and reveal controls in a gutter off the Web page.
- Put the bookmarks pane near my thumbs so I can scroll and make selections with either hand.
- Adhere the URL and search windows atop the screen keyboard.
Here’s a concept video that illustrates how such an experience would work on an iPad (users on the iPad can view the video here):
There are some issues with this approach. One of the biggest is discoverability. Unless there’s some sort of illustrative first visit walk-thru, people won’t know to swipe off the edge to get at the controls. Another potential problem is that additional steps are being added to some of these tasks. For example, visiting a new URL is a swipe + pull up bookmark pane + select bookmark. One extra step is added here, though you could make an argument that the swipe is so trivial (and arguably natural) that the net benefit outweighs the extra step.
Generally speaking, this case should serve more as an illustration of how we instinctively revert to familiar patterns and traits, even when the outcome is less than ideal. We rarely see examples of bold new approaches to interaction. It’s a tricky line to walk. Most often we seek user feedback to show the way. Devices like the iPad challenge the typical user-driven approaches by presenting new rules of interaction. And with new rules come new opportunities to break new ground.

