Imagine you’re the CEO of a small company. You have the resources to fund two new products this year, but don’t have anything in the new product development pipeline. Your organization uses Kindling to cultivate new ideas, but you’ve seen a lull in activity lately and would like to motivate your employees to participate in the product development brainstorming process. What to do?
We’ve heard variations of this story time and again from our Kindling customers and tonight’s Kindling release of Campaigns directly addresses this need. A campaign is a time-sensitive call for ideas about a particular topic or goal. As some of our users know, motivation can be a real challenge for any organization. Campaigns are extremely useful tools that help you continue generating new ideas in an on-going manner.
Campaigns are easy for any decision-maker to create. Choose the Room that the campaign belongs in, then add a title, description and the dates that the campaign will be active. Though you may be tempted to run a longer campaign, we recommend an aggressive deadline to increase motivation even further.
Kindling now also offers the ability to attach a reward to your campaign. This additional incentive can drive even more activity to your campaign.
Once the campaign has ended, the ideas that have not been approved or declined remain in the Room. Sometimes the ideas generated for a campaign deserve more time for debate and discussion.
Campaign activity is also accessible via Kindling reporting, so decision-makers have access to the full set of information regarding the campaign at any time.
We know first-hand that motivation can be a real challenge for any organization and we’re hopeful that campaigns will make it easier for decision-makers to kick start their employee’s imaginations. Campaigns is the first of many exciting features that we’re planning for Kindling in 2010 to keep members of your organization engaged with the innovation process.
We can’t wait to hear the success stories that campaigns inspire for our clients!
If you’re not yet using Kindling, sign up at http://www.kindlingapp.com.